Lakmé Fashion Week Virtual Fashion Show Event

We take great pride in our collaboration with India's largest fashion event, Lakmé Fashion Week X FDCI, which made its digital debut this year. The virtual extravaganza unfolded on a cutting-edge virtual platform designed exclusively for the occasion. Our team meticulously executed every detail, from green screen shoots and chroma keying to creating stunning 3D sets. We seamlessly integrated CGI and VFX to enhance the virtual experience, ensuring that each segment of the show was visually captivating and immersive. This groundbreaking event featured prominent Bollywood personalities such as Sonakshi Sinha and Ishaan Khatter, who graced the ramp as showstoppers. Additionally, Athiya Shetty strutted down the runway to present the eclectic collection. Adding to the excitement, AJIO.com introduced the Sneakerhood Fashion walk, offering a plethora of options to suit every style and occasion from renowned brands.

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Services

Client

Beyond Brewery

Year

2022

Website

Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Crafting intricate brand narratives for lasting and meaningful impact.

Next project

It is with immense pride that we present a one-of-a-kind 3D motion design film featuring particle simulation, intricately crafted to narrate the compelling story of the brand PeopleStrong. This cinematic masterpiece sheds light on the brand's evolutionary path, offering viewers a glimpse into its journey of growth and transformation. More importantly, it illuminates the unwavering philosophy that the brand passionately upholds. As creators, we are dedicated to delivering an immersive narrative experience that authentically captures the essence of the PeopleStrong brand, embodying its identity and ethos.